![]() “Samsung has a software solution to inject dynamic metadata into HEVC video streams and post-production workflows,” Samsung consultant Florian Friedrich told CE Pro during the event. Because of its TV market share and relationships with studios, Samsung believes it can entice content creators and mastering facilities into adopting 2094-40. SMPTE 2094-40, branded HDR 10 Plus by Samsung, will appear in all of Samsung’s 2017 HDR TVs, in tandem with royalty-free static-metadata HDR 10, at prices down to less than a suggested $700. SMPTE 2094-40 is royalty-free even though it incorporates select Samsung technology. Unlike dynamic-metadata Dolby Vision HDR, SMPTE 2094-40 is royalty-free and thus has a greater chance of adoption in a broader range of 4K HDR TVs, Samsung said. In promoting industrywide adoption of the license-free SMPTE 2094-40 dynamic-metadata standard, Samsung said it wants the advantages of dynamic metadata to trickle down into entry-level 4K HDR TVs. “There hasn’t been a standard definition yet,” a spokesman said of TVs that incorporate different variations of quantum-dot technology. Consolidating around a single term would enable retailers to use the designation in physical and on-line stores to help consumers sort through TVs more easily, the company said. Industrywide use of QLED as an umbrella term would cut down on consumer confusion, company representatives said Thursday during presentations and product demos at Samsung Quality Assurance Lab America in Pine Brook, N.J.
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