(WeChat Economic and Social Impact Report, 2017) It represented 30.3% of the gross domestic product (GDP) and contributed to 69.9% of the GDP growth, providing core driving force for economic growth. In 2016, China’s digital economy attained RMB 22.6 trillion, an increase of 18% year on year. Chinese consumers tend to consider products or services if they see them mentioned on a social media site. ![]() Plus, China’s use of social media is increasing faster than the rest of the world, and their consumption levels are also rising. Through WeChat, companies can tap into the otherwise untapped Chinese market, in addition to users who use WeChat outside of China. In a country where familiar social media platforms like Facebook, Youtube, Google are banned, WeChat may be the only social portal that foreign businesses can use to enter the Chinese market. Source: CAICT Why should I use WeChat in my marketing strategy?įor businesses that want to tap into the China market, implementing WeChat as a marketing strategy is a must.īelow are the top 3 reasons why you need to add WeChat into your Chinese marketing strategy. WeChat is able to capture a large age range of users from under 18 to over 60, reaching most of China’s population. ![]() In 2017, WeChat was the most frequently used application on mobile phones among 87.6% of users and used more than one hour a day among 81.5% of users. Last year, the reported annual growth in WeChat user accounts is 15.8 percent since last September ( Financial Times, 2018). Dominating the app market, it is used as a social messaging app that has largely replaced work emails, but also as a platform for mobile payments, e‑commerce, train bookings and blogs, as well as being host to a universe of other apps. WeChat isn’t only a messaging platform, but a social powerhouse that connects not only friends and family, but also businesses to consumers. Official accounts can promote their brands to billions of WeChat users through their WeChat channel, thus reducing propagation cost, raising brand popularity and building more influential brand images.” (WeChat Official, 2018) WeChat’s Popularity in Chinaįounded in 2011 and owned by Tencent,WeChat has hit 1 billion accounts, highlighting the popularity of the pervasive service used for everything from communication to shopping ( Financial Times, 2018). What is a WeChat Official Account?Īccording to the Official WeChat Official Accounts page, a WeChat Official Account Platform is “a cooperation and promotion service that can be used by individuals, governments, media organizations and business enterprises. However, in China, where the aforementioned platforms are banned and inaccessible, WeChat reigns king. Sourcing in Alibaba, Purchase and Logistics Management, Factory Inspection, Ecommerce Consultation, Market Research, Retail Marketing, Internet Recruiting, Office Operation, Registering Company in China, etc.In the West, where Facebook, Twitter, Linkedin, Instagram are the dominant social media platforms, WeChat may sound a little unfamiliar. ✅ Chinese company registration: I can help you to register a Chinese company, open a Chinese company bank account, get the Chinese business license, set up the Chinese tax/housing fund/ social insurance account, etc. Such as Commercial contracts, proposals, official websites, promotion materials, and related documents/WeChat articles translation, video scripts translations, and also including copywriting (SEO) + proofreading ![]() Such as ➡️WeChat/WeCom Account (company and individual)⬅️ set up and operation ➡️Tiktok (Douyin)/ Weibo/ Redbook (Xiao Hongshu) /Zhihu⬅️ account set up and operation Multi-channel social media paid ads, Baidu account set up and paid ads content creation, posts marketing, Video editing and subtitles, Poster/flyer design, WeChat article layout, etc. ![]() ➡️ Independent, Flexible, respond on time□, regular communication and report ➡️ 4 years+ international teamwork experience ➡️ 4 years+ work background in the consulting industry with marketing and project management experience Please kindly see my work background and short introduction as the followings: I‘m Alisa Zhang, which work for a Dutch high-end consulting company as a marketing & project manager in Shanghai China.
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